The activewear market refers to the segment of the apparel industry that encompasses clothing designed and manufactured specifically for various forms of physical activity, exercise, and sports. Activewear is characterized by its functional and performance-oriented features, including moisture-wicking technology, stretchable fabrics, and ergonomic designs tailored to enhance comfort and flexibility during workouts. This market includes a diverse range of products such as leggings, sports bras, shorts, hoodies, sneakers, and other attire and accessories suitable for activities like gym workouts, running, yoga, and outdoor sports.

The activewear market caters to consumers who prioritize an active and healthy lifestyle, offering clothing that seamlessly transitions from fitness activities to casual wear. The rise of the athleisure trend has expanded the market's scope, with activewear becoming a fashionable and versatile choice for everyday wear. Key factors driving the activewear market include a growing emphasis on health and wellness, changing lifestyle preferences, advancements in textile technology, and collaborations between activewear brands and fashion influencers. The market is dynamic, responding to evolving consumer trends and preferences while incorporating innovations to meet the diverse needs of individuals engaged in physical activities and sports.

Some of the benefits of designing an Activewear Market include:

• Active wear prioritizes comfort and flexibility, utilizing stretchable and breathable fabrics for easy movement during physical activities. Incorporating moisture-wicking technology, these garments swiftly absorb and evaporate sweat, ensuring a dry and comfortable experience during intense workouts. With seamless transitions from fitness to casual wear, active wear offers a versatile wardrobe option suitable for various occasions, including gym sessions, outdoor activities, and casual outings.
• Modern active wear goes beyond functionality, integrating stylish designs through collaborations with fashion designers and influencers. This fusion has fueled the rise of the athleisure trend, catering to the preferences of style-conscious consumers. The active wear market boasts a diverse product range, from leggings and sports bras to hoodies and sneakers, enabling consumers to curate a wardrobe tailored to their preferences and activities.
• Performance enhancement is a core focus of activewear, featuring elements such as compression garments for muscle support and specialized fabrics that regulate body temperature. This design approach contributes to an enhanced exercise experience. The association of active wear with sports and fitness aligns with the broader emphasis on health and wellness, making activewear a symbol of an active and healthy lifestyle.
• Inclusivity is a key consideration in the active wear market, with many brands recognizing the importance of offering a wide range of sizes to cater to diverse body types. This commitment fosters a more accessible and body-positive activewear market. Additionally, wearing activewear serves as a motivational factor, creating a psychological impact that fosters a mindset geared towards engaging in physical activities and maintaining a healthy lifestyle.
• Technological innovations play a significant role in advancing activewear, introducing features like temperature-regulating fabrics, UV protection, and antimicrobial properties. These innovations enhance the overall functionality and performance of activewear, aligning with the evolving needs of consumers seeking both style and functionality in their active lifestyle attire.

Global Activewear Market was valued at US $ 430.6  Billion in 2023 and is expected to reach US $ 759 billion by 2032 growing at a CAGR of 6.5% during the forecast period 2024 – 2032.

COVID -19 Impact

The COVID-19 pandemic fundamentally reshaped the activewear market, introducing shifts in consumer behaviors and industry dynamics. As lockdowns and restrictions prompted lifestyle changes, activewear emerged as a preferred choice for individuals prioritizing comfort and functionality. Home-based workouts became prevalent, accelerating the athleisure trend as activewear seamlessly integrated into everyday wardrobes. E-commerce channels played a pivotal role, with online platforms becoming essential for brands to connect with consumers amid physical store closures. Supply chain disruptions posed challenges, impacting production and distribution. The focus on health and wellness, coupled with an increased emphasis on sustainability, influenced consumer preferences. Innovations in design addressed the demand for versatile activewear suitable for diverse settings. The enduring impact of these changes highlights the adaptability and resilience of the activewear market in navigating the challenges posed by the global pandemic.

Factors Driving the Market

Drivers

Increase in sports & fitness enthusiasm among customers.

The activewear market experiences substantial growth fueled by the escalating sports and fitness enthusiasm among customers. An increasing awareness of the benefits of a healthy lifestyle prompts individuals to engage in sports and fitness activities regularly. This cultural shift towards more active living aligns with the versatile nature of activewear, which seamlessly transitions from workout sessions to casual settings. Social media and the influence of fitness culture play pivotal roles, continuously inspiring consumers to invest in activewear as an integral part of their active lifestyles. Technological advancements, fashionable trends, and inclusive sizing further contribute to the market's appeal, offering functional and stylish activewear options tailored to individual preferences. As customers set personalized fitness goals, the demand for activewear designed for specific activities continues to rise, reflecting a dynamic and evolving market that caters to the diverse needs of sports and fitness enthusiasts.

Challenges

Volatile cost of raw materials

The activewear market is intricately tied to the volatile cost of raw materials, presenting multifaceted challenges for industry players. Fluctuations in the prices of essential materials like synthetic fabrics and cotton directly impact production costs, potentially squeezing profit margins for manufacturers. Maintaining stable and predictable pricing becomes challenging, affecting consumer trust and brand loyalty. The unpredictability of raw material costs also disrupts supply chains, leading to potential delays in production and distribution. Moreover, the uncertainty in costs may hinder investment in innovation and sustainability efforts, critical aspects of the dynamic activewear market. As the industry strives to balance economic realities with consumer expectations, strategic planning, risk management, and adaptability become crucial in navigating the impact of volatile raw material prices on the growth and sustainability of the activewear market.

Trends

Rise in the trend of fashionable sports apparel

The activewear market is witnessing a substantial boost in growth owing to the escalating trend of fashionable sports apparel. Consumers today prioritize activewear that seamlessly integrates style with functionality, a shift driven by the growing awareness of athleisure culture. The influence of celebrities, athletes, and influencers endorsing trendy activewear collections has become a driving force. Collaborations between activewear brands and fashion influencers, coupled with exclusive releases, generate excitement and demand. Social media platforms act as powerful amplifiers, disseminating the latest trends and shaping consumer choices. The availability of personalized and customized activewear options allows individuals to express their unique style preferences. With activewear evolving into a versatile wardrobe staple suitable for both workouts and casual occasions, the market is not only expanding but also redefining the intersection of fashion and fitness in contemporary consumer preferences.

Market Segmentation

By Product

By Product, the global Activewear Market is divided into Ready to Wear, Fashion Outer, Pants, and T-Shirts, Rash Guard, Wet Suit, and Swim Wear, Sports shoes, Aqua Shoes, and Aqua Socks, Fashion Brand.

The ready-to-wear segment dominated the global activewear market with a revenue share of over 52.1% in 2023. The fashion outer segment is expected to register the fastest CAGR 6.5% from 2024 to 2032.

Ready-to-wear activewear takes the lead in the market, captivating consumers with its convenience, accessibility, and diverse style options. Offering a time-efficient and mass-appealing approach, it has become a staple in the wardrobes of a broad demographic. In parallel, the fashion outerwear sub-segment emerges as the fastest-growing category within activewear. This growth is propelled by its unique ability to seamlessly blend style and functionality. Fashion outerwear goes beyond traditional activewear, incorporating trendy designs and versatile elements that cater to the rising trend of athleisure. With an emphasis on innovation, collaborations, and a fusion of performance and aesthetics, fashion outerwear is capturing the attention of consumers seeking both active functionality and fashionable flair in their activewear choices. The dynamic interplay between ready-to-wear convenience and the style-forward appeal of fashion outerwear reflects the evolving landscape of the activewear market.

By End User

By End User, the global Activewear Market is divided into Men, Women, Kids.

The women's segment led the global market, commanding a 60.0% revenue share in 2021. This growth is primarily driven by women's increasing preference for fashionable activewear, which offers various benefits like breathability, rapid drying, static resistance, heat resistance, and chemical resistance. The market is further stimulated by rising health consciousness among consumers and female enthusiasm for sports and fitness activities. The men's segment is poised for a 4.8% CAGR, attributed to the growing popularity of sports such as basketball, cricket, and soccer. Increased male engagement in athletic activities positively influences activewear sales, driving market growth. Additionally, the substantial expenditure on activewear and sports clothing by men globally is expected to propel market growth.

The kids' segment is anticipated to experience a significant CAGR, driven by consumer spending. The growing organized retail sector in developing countries and the surge in fast fashion contribute to increased product demand and fuel market growth.

By Fabric

By Fabric, the global Activewear Market is divided into Polyester, Nylon, Neoprene, Polypropylene, Spandex, Cotton, Others.

Polyester is the leading fabric in the activewear market, accounting for over 53.2% of the global market share in 2023. Polypropylene is expected to be the fastest-growing fabric in the activewear market over the forecast period, with a CAGR of 6.4% from 2024 to 2032.

Polyester stands out as the leading fabric in the activewear market due to its versatile properties that cater to the demands of physically active lifestyles. Recognized for its exceptional moisture-wicking capabilities, polyester efficiently draws sweat away from the body, ensuring a dry and comfortable experience during workouts. The fabric's durability, quick-drying nature, breathability, and lightweight feel make it a preferred choice for activewear, enduring rigorous use and providing the necessary flexibility and comfort for various physical activities.

Concurrently, polypropylene emerges as the fastest-growing fabric in the activewear market, gaining popularity for its unique set of attributes. Polypropylene shares the moisture-wicking prowess of polyester but goes further by offering insulation even when wet. This quality makes it particularly suitable for activewear designed to endure diverse weather conditions. Additionally, polypropylene's lightweight and breathable nature, coupled with its resistance to mold and mildew, contribute to its rapid adoption in activewear. As sustainability becomes a key consideration in the industry, eco-friendly options within the polypropylene category further drive its growth, aligning with the increasing demand for environmentally conscious activewear choices.

By Distribution Channel

By Distribution Channel, the Activewear Market is divided by Online, Offline.

The Offline segment dominated with a 69.2% revenue share in 2023. The leading global producer of active shoes and apparel distributes through diverse retail outlets, offering a wide array of items and brands that is expected to drive market growth. In-store establishments further contribute to the segment's growth by assisting sales representatives. Notably, key players are actively enhancing the in-store experience to boost retail sales. On the other hand, the online segment is poised for the highest CAGR of 6.8%, fueled by the rising number of smartphone and internet users, coupled with a fast-paced lifestyle. The adoption of e-commerce strategies during the COVID-19 pandemic and the implementation of quick exchange and refund options on online portals contribute to the growth of this segment.

By Region

By region, the global Activewear Market is divided into North America, Europe, APAC and Others. Others is further divided into Middle East, Africa and South America.

In 2023, North America led with a 36.2% revenue share, fueled by the surge in fashionable activewear popularity and the dominance of industry giants like Nike and Adidas. The region's market thrives on sports enthusiasm, health awareness, improved living standards, cost-effective manufacturing, and growing disposable income. Moreover, the growing engagement of baby boomers in fitness and physical activities has had a favorable effect on market expansion. Hence, the rising interest of American youth in sports and increased involvement of this demographic in sports and fitness pursuits propel the growth of the activewear market in the region.

Asia Pacific is poised for the highest CAGR of 8.4% from 2024 to 2032, driven by escalating demand for stylish gym and sportswear, particularly among the youth. Nations with a youthful demographic, including China and India, propel the regional market. The increasing desire for international brands, rising income levels, and a growing emphasis on healthier lifestyles contribute to the heightened demand for activewear. India, China, and Japan are expected to steer the market forward, propelled by government initiatives encouraging active participation in sports and competitions.

Competitive Landscape

The global Activewear Market is consolidated with the presence of few major players contributing to the market revenue. This dominance of these major players is driven by their technological expertise, extensive resources, and established brand recognition. These companies typically offered comprehensive and diversified solutions to end use industries.

• Nike

Nike is a globally recognized and leading sportswear and athletic footwear company. Founded on January 25, 1964, as Blue Ribbon Sports by Bill Bowerman and Phil Knight, the company officially became Nike, Inc. on May 30, 1971. Nike's iconic swoosh logo and "Just Do It" slogan have become synonymous with sports and athletic excellence worldwide. Nike has been actively involved in sustainability and corporate responsibility efforts. The company has set ambitious targets to reduce its environmental impact and has made strides in using sustainable materials in its products.

• Lululemon Athletica

Lululemon Athletica was founded in 1998 in Vancouver, Canada, by Chip Wilson. The company started as a yoga-focused brand, offering high-quality yoga wear, and has since expanded its product range to cover a broader spectrum of athletic and leisure activities. Lululemon is best known for its yoga-inspired athletic wear, including leggings, tops, sports bras, and accessories. The brand is recognized for its commitment to combining functionality with fashion, using innovative fabrics and designs that prioritize comfort and performance.

• Under Armour

Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player. The company was established with the goal of creating innovative and high-performance athletic apparel. Under Armour gained early recognition for its moisture-wicking compression shirts designed to keep athletes dry and comfortable during intense physical activity. The brand has since expanded its product lines to include a wide range of athletic wear, footwear, and accessories. Under Armour has a growing presence in the athletic footwear market, offering a variety of shoes designed for different sports and activities. The footwear line includes running shoes, training shoes, and sports-specific options.

• Outerknown
• Champion
• PUMA
• Columbia Sportswear
• North Face
• Patagonia
• Arc'teryx
• Salomon
• HOKA ONE ONE
• On Running
• Brooks
• Saucony
• ASICS
• Mizuno
• New Balance
• Reebok
• FILA
• Vans
• Converse
• Kith
• Supreme
• Wear Pact, LLC

Recent Developments

• In February 2023, DICK'S Sporting Goods, Inc. acquired Walmart's Moosejaw, expanding its outdoor retail presence and fortifying digital channels.
• November 2021 saw ASICS Corporation acquire Registration Logic Pty Ltd to broaden consumer reach.
• August 2021, The Gap, Inc., acquired Drapr, an e-commerce startup focusing on virtual clothing try-ons, aiming to reduce returns and enhance customer experience.
• February 2021, Nike, Inc. acquired Datalogue for seamless integration of data across its app ecosystem, supply chain, and enterprise data.
• December 2020, V.F. Corporation strengthened its product offering by acquiring Supreme, a prominent apparel and footwear brand.
• Expansion examples include Puma SE's Puma Nitro Lab in Frankfurt, Germany (March 2023), V.F. Corporation's new regional office in Tokyo (January 2023), Adidas AG's concept store in Bengaluru, India (January 2023), and Asics Corporation's retail stores in GCC countries (December 2022). Additionally, Adidas AG expanded its North American headquarters in December 2022 to accommodate the company's growth.

Activewear Market Scope

Table of Contents

1 INTRODUCTION OF GLOBAL ACTIVEWEAR MARKET

1.1 Overview of the Market

1.2 Scope of Report

1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY

3.1 Data Mining

3.2 Validation

3.3 Primary Interviews

3.4 List of Data Sources

4 GLOBAL ACTIVEWEAR MARKET OUTLOOK

4.1 Overview

4.2 Market Dynamics

4.2.1 Drivers

4.2.2 Restraints

4.2.3 Opportunities

4.3 Porters Five Force Model

4.3.1. Bargaining Power of Suppliers

4.3.2. Threat of New Entrants

4.3.3. Threat of Substitutes

4.3.4. Competitive Rivalry

4.3.5. Bargaining Power among Buyers

4.4 Value Chain Analysis

5 GLOBAL ACTIVEWEAR MARKET, BY FABRIC

5.1 Overview

5.2 Polyester

5.3 Nylon

5.4 Neoprene

5.5 Polypropylene

5.6 Spandex

5.7 Cotton

5.8 Others

6 GLOBAL ACTIVEWEAR MARKET, BY PRODUCT TYPE

6.1 Overview

6.2 Ready to Wear

6.3 Fashion Outer, Pants, and T-Shirts

6.4 Rash Guard, Wet Suit, and Swim Wear

6.5 Sports shoes, Aqua Shoes, and Aqua Socks

6.6 Fashion Brand

7 GLOBAL ACTIVEWEAR MARKET, BY DISTRIBUTION CHANNEL

7.1 Overview

7.2 Online

7.3 Offline

8 GLOBAL ACTIVEWEAR MARKET, BY END-USER

8.1 Overview

8.2 Men

8.3 Women

8.4 Kids

9 GLOBAL ACTIVEWEAR MARKET, By REGION

9.1 North America

9.1.1 U.S.

9.1.2 Canada

9.2 Europe

9.2.1 Germany

9.2.3 U.K.

9.2.4 France

9.2.5 Rest of Europe

9.3 Asia Pacific

9.3.1 China

9.3.2 Japan

9.3.3 India

9.3.4 South Korea

9.3.5 Singapore

9.3.6 Malaysia

9.3.7 Australia

9.3.8 Thailand

9.3.9 Indonesia

9.3.10 Philippines

9.3.11 Rest of Asia Pacific

9.4 Others

9.4.1 Saudi Arabia

9.4.2 U.A.E.

9.4.3 South Africa

9.4.4 Egypt

9.4.5 Israel

9.4.6 Rest of Middle East and Africa (MEA)

9.4.7 Brazil

9.4.8 Argentina

9.4.9 Mexico

9.4.10 Rest of South America

10 COMPANY PROFILES

10.1 Nike

10.1.1. Company Overview

10.1.2. Key Executives

10.1.3. Operating Business Segments

10.1.4. Product Portfolio

10.1.5. Financial Performance (As per availability)

10.1.6 Key News

10.2 Lululemon Athletica

10.2.1. Company Overview

10.2.2. Key Executives

10.2.3. Operating Business Segments

10.2.4. Product Portfolio

10.2.5. Financial Performance (As per availability)

10.2.6. Key News

10.3 Under Armour

10.3.1. Company Overview

10.3.2. Key Executives

10.3.3. Operating Business Segments

10.3.4. Product Portfolio

10.3.5. Financial Performance (As per availability)

10.3.6. Key News

10.4 Outerknown

10.4.1. Company Overview

10.4.2. Key Executives

10.4.3. Operating Business Segments

10.4.4. Product Portfolio

10.4.5. Financial Performance (As per availability)

10.4.6. Key News

10.5 Champion

10.5.1. Company Overview

10.5.2. Key Executives

10.5.3. Operating Business Segments

10.5.4. Product Portfolio

10.5.5. Financial Performance (As per availability)

10.5.6. Key News

10.6 PUMA

10.6.1. Company Overview

10.6.2. Key Executives

10.6.3. Operating Business Segments

10.6.4. Product Portfolio

10.6.5. Financial Performance (As per availability)

10.6.6. Key News

10.7 Columbia Sportswear

10.7.1. Company Overview

10.7.2. Key Executives

10.7.3. Operating Business Segments

10.7.4. Product Portfolio

10.7.5. Financial Performance (As per availability)

10.7.6. Key News

10.8 North Face

10.8.1. Company Overview

10.8.2. Key Executives

10.8.3. Operating Business Segments

10.8.4. Product Portfolio

10.8.5. Financial Performance (As per availability)

10.8.6. Key News

10.9 Patagonia

10.9.1. Company Overview

10.9.2. Key Executives

10.9.3. Operating Business Segments

10.9.4. Product Portfolio

10.9.5. Financial Performance (As per availability)

10.9.6. Key News

10.10 Arc'teryx

10.10.1. Company Overview

10.10.2. Key Executives

10.10.3. Operating Business Segments

10.10.4. Product Portfolio

10.10.5. Financial Performance (As per availability)

10.10.6. Key News

10.11 Salomon

10.11.1. Company Overview

10.11.2. Key Executives

10.11.3. Operating Business Segments

10.11.4. Product Portfolio

10.11.5. Financial Performance (As per availability)

10.11.6. Key News

10.12 HOKA ONE ONE

10.12.1. Company Overview

10.12.2. Key Executives

10.12.3. Operating Business Segments

10.12.4. Product Portfolio

10.12.5. Financial Performance (As per availability)

10.12.6. Key News

10.13 On Running

10.13.1. Company Overview

10.13.2. Key Executives

10.13.3. Operating Business Segments

10.13.4. Product Portfolio

10.13.5. Financial Performance (As per availability)

10.13.6. Key News

10.14  Brooks

10.14.1. Company Overview

10.14.2. Key Executives

10.14.3. Operating Business Segments

10.14.4. Product Portfolio

10.14.5. Financial Performance (As per availability)

10.14.6. Key News

10.15 Saucony

10.15.1. Company Overview

10.15.2. Key Executives

10.15.3. Operating Business Segments

10.15.4. Product Portfolio

10.15.5. Financial Performance (As per availability)

10.15.6. Key News

10.16 ASICS

10.16.1. Company Overview

10.16.2. Key Executives

10.16.3. Operating Business Segments

10.16.4. Product Portfolio

10.16.5. Financial Performance (As per availability)

10.16.6. Key News

10.17 Mizuno

10.17.1. Company Overview

10.17.2. Key Executives

10.17.3. Operating Business Segments

10.17.4. Product Portfolio

10.17.5. Financial Performance (As per availability)

10.17.6. Key News

10.18 New Balance

10.18.1. Company Overview

10.18.2. Key Executives

10.18.3. Operating Business Segments

10.18.4. Product Portfolio

10.18.5. Financial Performance (As per availability)

10.18.6. Key News

10.19 Reebok

10.19.1. Company Overview

10.19.2. Key Executives

10.19.3. Operating Business Segments

10.19.4. Product Portfolio

10.19.5. Financial Performance (As per availability)

10.19.6. Key News

10.20 FILA

10.20.1. Company Overview

10.20.2. Key Executives

10.20.3. Operating Business Segments

10.20.4. Product Portfolio

10.20.5. Financial Performance (As per availability)

10.20.6. Key News

10.21 Vans

10.21.1. Company Overview

10.21.2. Key Executives

10.21.3. Operating Business Segments

10.21.4. Product Portfolio

10.21.5. Financial Performance (As per availability)

10.21.6. Key News

10.22 Converse

10.22.1. Company Overview

10.22.2. Key Executives.

10.22.3. Operating Business Segments

10.22.4. Product Portfolio

10.22.5. Financial Performance (As per availability)

10.22.6. Key News

10.23 Kith

10.23.1. Company Overview

10.23.2. Key Executives.

10.23.3. Operating Business Segments

10.23.4. Product Portfolio

10.23.5. Financial Performance (As per availability)

10.23.6. Key News

10.24    Supreme

10.24.1. Company Overview

10.24.2. Key Executives.

10.24.3. Operating Business Segments

10.24.4. Product Portfolio

10.24.5. Financial Performance (As per availability)

10.24.6. Key News

10.25 Wear Pact, LLC

10.25.1. Company Overview

10.25.2. Key Executives.

10.25.3. Operating Business Segments

10.25.4. Product Portfolio

10.25.5. Financial Performance (As per availability)

10.25.6. Key News

Global Activewear Market Segmentation

Activewear by Product Type: Market Size & Forecast 2023-2032

• Ready to Wear
• Fashion Outer
• Pants, and T-Shirts
• Rash Guard
• Wet Suit, and Swim Wear
• Sports shoes
• Aqua Shoes, and Aqua Socks
• Fashion Brand

Activewear by End User: Market Size & Forecast 2023-2032

• Men
• Women
• Children

Activewear by Distribution Channel: Market Size & Forecast 2023-2032

• Online
• Offline

Activewear by Fabric: Market Size & Forecast 2023-2032

• Polyester
• Nylon
• Neoprene
• Polypropylene
• Spandex
• Cotton
• Others

Activewear by Geography: Market Size & Forecast 2023-2032

• North America (USA, Canada, Mexico)
• Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
• Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
• South America (Brazil, Argentina, Columbia, Rest of South America)
• Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Major Players:

• Nike
• Lululemon Athletica
• Under Armour
• Outerknown
• Champion
• PUMA
• Columbia Sportswear
• North Face
• Patagonia
• Arc'teryx
• Salomon
• HOKA ONE ONE
• On Running
• Brooks
• Saucony
• ASICS
• Mizuno
• New Balance
• Reebok
• FILA
• Vans
• Converse
• Kith
• Supreme
• Wear Pact, LLC