Digital wellness encompasses using technology to promote an individual's physical and mental well-being. Brain health refers to the brain's overall functioning across various domains, including cognitive, social-emotional, sensory, behavioural, and motor aspects. When the brain is affected by various diseases, it leads to a condition known as dementia, characterized by severe mental disturbances. Dementia includes various mental disorders such as Alzheimer's disease, vascular dementia, frontotemporal dementia, and dementia with Lewy bodies. Other forms of dementia encompass Korsakoff Syndrome, Parkinson's disease, Huntington's disease, HIV dementia, and mixed dementia.

Certain digital tools and applications offer self-management, monitoring, skill development, and other mental health treatments, which can potentially improve mood and behaviour. Further research is necessary to explore the impact of technology on both the positive and negative aspects of brain health to comprehend the underlying mechanisms and causal connections. Mental health issues are prevalent and often go untreated, with fewer than half of individuals needing mental health treatment in the United States receiving the necessary care.

Global Digital Brain Health market was valued at US $198.1 Bn in 2022 and is expected to reach ~US $400 Bn by 2032, growing at a CAGR of 7.2% from 2023 to 2032.

The digital brain health market has attracted significant attention due to the rising prevalence of neurological disorders and mental health conditions like Alzheimer's disease, Parkinson's disease, depression, anxiety, and ADHD. Digital tools promise to provide convenient, cost-effective, and personalized solutions for individuals looking to maintain or enhance their cognitive well-being and performance. This market is poised for continued growth as more people turn to digital solutions to support their brain health, with ongoing technological advancements driving this trend. However, it's crucial to note that the effectiveness of these digital tools in enhancing cognitive function and preventing neurological disorders is still a subject of research and debate within the scientific community.

Moreover, factors such as an ageing population and the emphasis on cost-effectiveness have led to the rapid expansion of the digital brain health market, offering a wide array of products and services designed to improve cognitive function and promote brain health. There is also a growing recognition of the significance of mental health, which has spurred interest in digital tools that aid in managing conditions like depression, anxiety, and ADHD.

Nevertheless, market growth may face obstacles from the lack of regulation, ethical concerns, and limited accessibility. The digital health industry remains largely unregulated, raising questions about digital brain health offerings' safety, effectiveness, and privacy, potentially hindering their adoption. Additionally, there remains scepticism among healthcare providers and the general public regarding the efficacy of these tools in enhancing cognitive function and preventing neurological disorders.

COVID-19 Impact on Digital Brain Health Market

The COVID-19 pandemic significantly impacted the Digital Brain Health industry, leading to several notable trends and changes. The pandemic has brought about widespread stress, anxiety, and depression, leading to demand for mental health support. As a result, there has been a heightened interest in digital brain health solutions that offer tools and resources for managing and improving mental well-being. With lockdowns and social distancing measures in place, healthcare providers have increasingly turned to digital tools to deliver healthcare services remotely.

This includes using telemedicine platforms for mental health consultations and digital brain health applications for cognitive assessments and interventions. The pandemic has accelerated the adoption of these technologies.

The pandemic has prompted regulatory changes and expanded reimbursement policies for telehealth services, including those related to mental health and cognitive care. This has facilitated greater access to digital brain health solutions, making them more accessible to a wider population. COVID-19 has spurred research into the relationship between the virus and neurological symptoms. This increased focus on neurological health has also driven interest in digital brain health tools for monitoring and improving cognitive function, both for COVID-19 patients and the general population.

The pandemic has attracted investment in digital health startups and companies offering brain health solutions. This influx of capital has accelerated innovation in the field, developing more advanced and effective digital brain health products. COVID-19 has raised awareness about the importance of mental health and cognitive well-being. Public health campaigns and initiatives have highlighted the value of digital brain health tools for maintaining cognitive function and emotional resilience during stress and uncertainty. The lasting impact of the pandemic on mental health and cognitive function is still being studied. The demand for digital brain health solutions is expected to persist as individuals seek ways to address and mitigate the long-term effects of stress, isolation, and other pandemic-related challenges.

Factors Driving the Digital Brain Health Market

Drivers

Rise in prevalence of brain diseases.

According to the World Health Organization (WHO), in 2019, approximately one out of every eight individuals, totalling 970 million worldwide, lived with a mental disorder such as anxiety or depressive disorder. Digital brain health market analysis reveals that the number of individuals suffering from anxiety and depressive disorders experienced a significant increase in 2020 due to the impact of the COVID-19 pandemic. Mental disorders encompass substantial disturbances in thinking, emotions, or behaviour and encompass various conditions, including post-traumatic stress disorder (PTSD) and schizophrenia. The WHO reports that schizophrenia affects approximately 24 million people globally, equating to one in every 300 individuals. Those afflicted by schizophrenia typically have a life expectancy of 10 to 20 years lower than that of the general population.

Epilepsy is another chronic non-communicable brain disease affecting individuals of all age groups. According to the WHO, approximately 50 million people worldwide are impacted by epilepsy, making it one of the most prevalent neurological conditions globally. Notably, around 80% of individuals with epilepsy reside in low and middle-income countries. Consequently, the rising prevalence of brain conditions and diseases is a driving force behind the growth of the global market.

Challenge

Limited Accessibility to Digital Technology

The growth of the digital brain health market can face significant impediments due to restricted access to digital technology and services. Some segments of the population, especially older adults or individuals residing in rural areas, may encounter challenges accessing the necessary technology and internet connectivity required for utilizing digital brain health tools and services. Moreover, affordability can pose a barrier, particularly for those without health insurance coverage or individuals with limited incomes. Additionally, language barriers may come into play, as some digital brain health tools and services may only be available in specific languages, limiting accessibility for those who speak different languages. Furthermore, insufficient education and awareness regarding the advantages of digital brain health tools and services can act as an obstacle to access, as individuals may remain unaware of the existence of these tools or how to utilize them effectively.

Consequently, the limited availability of digital technology and services can significantly hinder expanding the digital brain health market. To overcome these obstacles, it is crucial to develop more cost-effective and accessible digital tools and services coupled with educational and awareness campaigns to inform individuals about the benefits of these tools and offer guidance on their usage. Additionally, expanding internet access and bolstering technology infrastructure can enhance accessibility, especially for those lacking access to these essential resources.

Digital Brain Health Market Segmentation 

By Functionality

Based on functionality, the market is segmented into clinical functionality, administrative functionality and financial functionality. The clinical functionality segment dominates the market, primarily because clinical functionality tools are tailored for healthcare providers and are employed in the clinical assessment, diagnosis, and treatment of brain health disorders.

The digital mental health market segmentation, categorized by disorder type, encompasses anxiety disorder, bipolar disorder, eating disorder, post-traumatic stress disorder (PTSD), substance abuse disorder, and others. In the year 2022, the anxiety disorder segment assumed a dominant position in the market and is anticipated to exhibit swifter growth during the forecast period from 2022 to 2030. This heightened growth is primarily attributed to the increasing prevalence of depression and anxiety disorders and the growing awareness regarding the utility of mental health applications in treating these conditions. Anxiety disorder, which includes panic disorder (PD), generalized anxiety disorder (GAD), social anxiety disorder (SAD), and various phobia-related conditions, holds a significant share within this segment.

By Component

Regarding the component breakdown, the digital brain health market is categorized into devices and software, constituting a larger market share. Software solutions are generally favoured due to their greater flexibility, scalability, and cost-effectiveness compared to hardware counterparts. Moreover, software solutions offer the advantage of easier updates and customization to align with the evolving requirements of healthcare providers and patients.

In the digital mental health market context, the data is segmented by age group, encompassing children, adolescents, adults, and geriatric populations. Notably, in 2022, the children and adolescents segment assumed a prominent position in the market and is expected to exhibit faster growth during the forecast period from 2022 to 2030. This accelerated growth is attributed to the critical developmental stages of childhood and adolescence, both pivotal for mental health. Within these age groups, mental health conditions such as developmental disabilities, childhood epilepsy, depression, anxiety, and behavioural health disorders are prevalent.

By Regions

By region, the market is divided into North America, Europe, APAC, and Others. Others are further divided into the Middle East and South America.

In 2022, North America held a substantial portion of the global digital brain health market. The region is anticipated to experience rapid growth from 2023 to 2032, primarily due to the widespread adoption of mental health apps. According to the National Institute of Mental Health, approximately 52.9 million adults in the United States live with mental illnesses, with an estimated 14.2 million adults aged 18 and older experiencing serious mental illness in 2020. Notably, serious mental illness was more prevalent among females than males.

Meanwhile, the Asia Pacific is poised to witness significant growth with a high CAGR from 2023 to 2032. This growth is attributed to increased mental health awareness campaigns, growing interest from non-governmental organizations (NGOs) in mental health initiatives, and a surge in digital brain health market investments. According to the 2018 National Survey, one in seven individuals in Singapore has reported experiencing a mental health condition.

Furthermore, as per the World Health Organization (WHO), India shoulders nearly 15% of the global burden of mental, neurological, and substance abuse disorders. A meta-analysis of community surveys suggests that the prevalence of depression and anxiety in India could be as high as 33 per 1,000 persons. Consequently, the increased utilization of brain health supplements is expected to propel the market in the Asia Pacific region in the near future.

Competitive Landscape of the Digital Brain Health Market

Intense competition by numerous domestic and international companies marks the digital brain health market. The global digital brain health market exhibits fragmentation, featuring a significant presence of local and international players. The prominent companies in this market employ key strategies such as expanding their product portfolios and engaging in mergers and acquisitions. Leading participants in the global digital brain health industry include Cerner Corporation (Oracle), Core Solutions, Inc., Holmusk, IBM, Netsmart Technologies, Inc., NXGN Management, LLC, Qualifacts Systems, Inc., Spring Care, Inc., The Echo Group, Medibio, and Linus Health.

Recent Developments

• In November 2021, Headspace, a digital health company, announced its acquisition of Alpine AI, an AI-powered mental health app, to enhance its offerings in the digital mental health space.

• In July 2022, Cognivue initiated a large-scale study in the United States aimed at further distinguishing the effectiveness of its cognitive assessment systems.

• In January 2022, Headspace Health expanded its capabilities by acquiring Sayana, an AI-powered company specializing in digital mental health solutions. This acquisition was intended to bolster their communication and comprehension capabilities, providing more robust support and improving mood.

• Also, in January 2022, CloudMD Software & Services Inc. acquired MindBeacon Holdings Inc., one of the largest digital mental health care providers, strengthening its position in the digital mental health sector.

• In April 2022, Talkspace, a leading provider of virtual behavioural health services, introduced Talkspace Self-Guided, a toolkit designed for employers to assist executives, managers, and teams in prioritizing and enhancing interpersonal skills (EQ) and mental well-being, both within and outside the workplace.

Table of Contents

1.    Executive summary

2.    MARKET INTRODUCTION

2.1               MARKET SCOPE

2.2               MARKET Definitions

3.    research methodology

4.    market outlook

4.1               Key Trends

4.2               GUIDELINES / REGULATIONS

4.3               COVID-19 IMPACT ON GLOBAL DIGITAL BRAIN HEALTH MARKET

4.4               MARKET DYNAMICS

4.4.1                   Drivers

4.4.1.1               Rising awareness of customers

4.4.1.2               Increasing R&D investments for Digital Brain Health

4.4.2                   Restraints

4.4.2.1               Easy availability of counterfeit products

4.4.3                   Opportunities

4.4.3.1               Rise in online retailing in the Digital Brain Health products  and accessories

4.5               PriCing Analysis

4.6               PORTER’S FIVE FORCE MODEL

4.6.1                   Threat of new entrants

4.6.2                   Threat of substitute

4.6.3                   Bargaining power of suppliers

4.6.4                   Bargaining power of buyers

4.6.5                   Intensity of competitive rivalry

5.    GLOBAL DIGITAL BRAIN HEALTH MARKET, By product Type, MARKET ESTIMATION AND FORECAST, 2019-2032), value (USD million)

5.1               INTRODUCTION

5.2               MARKET SHARE ANALYSIS

5.3               Facial Makeup

5.4               eye makeup

5.5               lip makeup

5.6               nail makeup

6.    GLOBAL DIGITAL BRAIN HEALTH MARKET, By CUSTOMER ORIENTIENTION, MARKET ESTIMATION AND FORECAST, 2019-2032), value (USD million)

6.1               INTRODUCTION

6.2               MARKET SHARE ANALYSIS

6.3               women

6.4               men

6.5               kids

6.6               unisex

7.    GLOBAL DIGITAL BRAIN HEALTH MARKET, BY nature, MARKET ESTIMATION AND FORECAST, 2019-2032, value (USD million)

7.1               INTRODUCTION

7.2               MARKET SHARE ANALYSIS

7.3               organic

7.4               Conventional

8.    GLOBAL DIGITAL BRAIN HEALTH MARKET, BY distribution channel, MARKET ESTIMATION AND FORECAST, 2019-2032, value (USD million)

8.1               INTRODUCTION

8.2               MARKET SHARE ANALYSIS

8.3               Speciality Stores

8.4               Salons & Spas

8.5               Departmental Stores

8.6               Convenience Stores

8.7               Online Stores

8.8               Pharmacies

8.9               other

9.    GLOBAL DIGITAL BRAIN HEALTH MARKET, REGIONAL ANALYSIS MARKET ESTIMATION AND FORECAST, 2019-2032, value (USD million)

9.1               INTRODUCTION

9.2               NORTH AMERICA DIGITAL BRAIN HEALTH MARKET

9.2.1                   North America Digital Brain Health Market, By Country

9.2.1.1               Us

9.2.1.2               Canada

9.2.1.3               Mexico

9.2.2                   North America Digital Brain Health Market, By Product Type

9.2.3                   North America Digital Brain Health Market, By Customer Orientation

9.2.4                   North America Digital Brain Health Market, By Nature

9.2.5                   North America Digital Brain Health Market, By Distribution Channel

9.3               EUROPE DIGITAL BRAIN HEALTH MARKET

9.3.1                   Europe Digital Brain Health Market, By Country

9.3.1.1               Germany

9.3.1.2               UK

9.3.1.3               France

9.3.1.4               Italy

9.3.1.5               Spain

9.3.1.6               Russia

9.3.1.7               Rest of Europe

9.3.2                   Europe Digital Brain Health Market, By Product Type

9.3.3                   Europe Digital Brain Health Market, By Customer Orientation

9.3.4                   Europe Digital Brain Health Market, By Nature

9.3.5                   Europe Digital Brain Health Market, By Distribution Channel

9.4               ASIA PACIFIC DIGITAL BRAIN HEALTH MARKET

9.4.1                   Asia Pacific Digital Brain Health Market, By Country

9.4.1.1               China

9.4.1.2               Japan

9.4.1.3               India

9.4.1.4               Australia

9.4.1.5               Singapore

9.4.1.6               South Korea

9.4.1.7               Thailand

9.4.1.8               Indonesia

9.4.1.9               Malaysia

9.4.1.10           Philippines

9.4.1.11           Rest of Asia Pacific

9.4.2                   Asia-Pacific Digital Brain Health Market, By Product Type

9.4.3                   Asia-Pacific Digital Brain Health Market, By Customer Orientation

9.4.4                   Asia-Pacific Digital Brain Health Market, By Nature

9.4.5                   Asia-Pacific Digital Brain Health Market, By Distribution Channel

9.5               MIDDLE EAST & AFRICA DIGITAL BRAIN HEALTH MARKET

9.5.1                   Middle East & Africa Digital Brain Health Market, By Country

9.5.1.1               UAE

9.5.1.2               Saudi Arabia

9.5.1.3               South Africa

9.5.1.4               Rest of Middle East & Africa

9.5.2                   Middle East & Africa Digital Brain Health Market, By Product Type

9.5.3                   Middle East & Africa Digital Brain Health Market, By Customer Orientation

9.5.4                   Middle East & Africa Digital Brain Health Market, By Nature

9.5.5                   Middle East & Africa Digital Brain Health Market, By Distribution Channel

9.6               SOUTH AMERICA DIGITAL BRAIN HEALTH MARKET

9.6.1                   South America Digital Brain Health Market, By Country

9.6.1.1               Brazil

9.6.1.2               Argentina

9.6.1.3               Peru

9.6.1.4               Rest of South America

9.6.2                   South America Digital Brain Health Market, By Product Type

9.6.3                   South America Digital Brain Health Market, By Customer Orientation

9.6.4                   South America Digital Brain Health Market, By Nature

9.6.5                   South America Digital Brain Health Market, By Distribution Channel

10. GLOBAL DIGITAL BRAIN HEALTH MARKET, COMPETITIVE Intelligence

10.1           COMPETITIVE POSITIONING

10.2           competitor benchmarking

10.3           Competitive Quadrant

10.4           market share analysis, 2022 (%)

11. GLOBAL DIGITAL BRAIN HEALTH MARKET, COMPANY ANALYSIS

11.1           Billy Jealousy

11.1.1               Company Overview

11.1.1.1           Business outlook

11.1.1.2           Headquarter

11.1.1.3           Established/Incorporated

11.1.1.4           Headcounts/ Employee strength

11.1.2               Financial Overview

11.1.2.1           Sales/revenue

11.1.2.2           R&D expenditure

11.1.2.3           Business segment sales share

11.1.2.4           Regional sales share

11.1.3               Product Offerings 

11.1.4               SWOT Analysis

11.1.5               Key Developments (Expansion/New Product Development/Agreement/Mergers & Acquisitions, Partnership/Investment/Etc.)

11.2           Billy Jealousy

11.3           Coty Inc.

11.4           disguise cosmetics

11.5           e.l.f. Cosmetics Inc.

11.6           Emma Jean Cosmetics Inc.

11.7           Faber-Castell

11.8           Gabriel Cosmetics Inc.

11.9           Groupe Rocher

11.10        Inika

11.11        ITC Limited

11.12        KOKUYO CO., LTD.

11.13        MO MI BEAUTY

11.14        MuLondon

11.15        Nature&s Gate

11.16        nutriglow cosmetics

11.17        PHB Ethical beauty Ltd.

11.18        Pacifica Beauty

11.19        Pentel

11.20        Pilot Corporation

11.21        PLUM

11.22        OTHERS

*Financials and Details May Not be Included in Case of Privately Held Company

Global Digital Brain Health Market Segmentation

Digital Brain Health by Type: Market Size & Forecast 2023-2030

• Mental health
• Neurological
• Sleep health
• Wellness

Digital Brain Health by Application: Market Size & Forecast 2023-2030

• Preventative
• Diagnostic
• Therapeutic
• Rehabilitative

Digital Brain Health by Target Users: Market Size & Forecast 2023-2030

• Consumers
• Healthcare professionals
• Enterprises

Digital Brain Health by Technology: Market Size & Forecast 2023-2030

• Mobile apps
• Wearables
• VR/AR
• AI/ML

Digital Brain Health by Geography: Market Size & Forecast 2023-2030

• North America (USA, Canada, Mexico)
• Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
• Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
• South America (Brazil, Argentina, Columbia, Rest of South America)
• Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Major Players:

• BrainHQ (Posit Science Corporation)
• CogniFit Ltd.
• NeuroNation
• Elevate Labs
• Fit Brains (Rosetta Stone Ltd.)
• Akili Interactive Labs, Inc.
• HAPPYneuron (Scientific Brain Training PRO)
• MedRhythms, Inc.
• BrainWellness (SafeMind)
• Lumosity (Lumos Labs, Inc.)
• Peak (Hachette Livre)
• BrainAge (Nintendo Co., Ltd.)
• MyBrainTraining (NeuroNation)
• Memorado
• NeuroNation
• fm
• MindMaze
• Mindstrong Health
• Highmark Interactive
• BrainScope Company, Inc.
• Savonix, Inc.
• Altoida, Inc.
• Pear Therapeutics, Inc.
• Click Therapeutics, Inc.
• Limbix Health, Inc.