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Global Muslim Fashion Market Size, Share & Trends Analysis Report, By Product Type (Abayas & Hijabs, Prayer Outfits, Burkhas & Niqabs, Modest Tops & Bottoms, Sportswear), By Target Audience (Young Muslim Women, Middle-Aged Muslim Women, Muslim Men), By Region (North America, Europe, APAC, and Others), and Segment Forecasts, 2024 – 2032
  • Published Date: Dec, 2023
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  • Pages: 200
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  • Report Summary
  • Table of Contents
  • Segmentation
  • Methodology
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The Muslim fashion market encompasses a dynamic and diverse industry that caters to the clothing preferences of Muslim consumers globally. This market specifically focuses on offering clothing that adheres to Islamic principles of modesty while embracing cultural diversity and contemporary fashion trends. It includes a wide range of apparel, such as hijabs, abayas, modest tops and bottoms, dresses, and accessories, designed to meet the stylistic and cultural needs of Muslim individuals. The market is characterized by a fusion of traditional and modern designs, often reflecting a balance between modesty, cultural identity, and evolving fashion sensibilities. With a growing global Muslim population and increasing affluence, the Muslim fashion market is witnessing continuous innovation, digital transformation, and the integration of diverse styles, making it a dynamic and influential segment within the broader fashion industry.

Global Muslim Fashion Market was valued at US $ 62.3  Billion in 2023 and is expected to reach US $ 104.4  billion by 2032 growing at a CAGR of 5.9% during the forecast period 2024 – 2032.

COVID -19 Impact

The COVID-19 pandemic has left an indelible mark on the Muslim fashion market, ushering in a period of significant challenges and adaptations. Global disruptions in supply chains resulted in manufacturing delays and production obstacles, impacting the availability of new collections. The pandemic-induced changes in consumer behavior, marked by altered spending patterns and a preference for comfort, influenced the type of fashion items sought after. The digital transformation accelerated, with a notable shift towards online shopping and virtual fashion events, reshaping the industry's landscape. Retail experienced setbacks with store closures and restrictions, posing challenges, particularly for small businesses within the Muslim fashion sector. Despite these challenges, the industry displayed resilience and adaptability. Innovations such as the rise of modest loungewear and creative marketing strategies emerged, demonstrating the sector's ability to navigate uncertainties. Some businesses engaged in community initiatives, contributing to relief efforts and fostering a sense of solidarity. As the industry continues to evolve, the lessons learned and adaptive strategies employed during the pandemic are likely to shape the future trajectory of the Muslim fashion market.

Factors Driving the Market


The increasing size and affluence of the Muslim population

The burgeoning size and affluence of the global Muslim population serve as catalysts propelling the growth of the Muslim fashion market. This demographic expansion brings about an enlarged consumer base, with the youth demographic, in particular, exerting influence on evolving fashion trends. As economic development and rising affluence become more prevalent within Muslim communities, there is a simultaneous increase in disposable income, empowering consumers to invest in a diverse range of clothing. Affluent Muslim populations, now actively participating in the luxury fashion market, contribute to the creation and demand for high-end and designer modest fashion. The demand for diversity within the market is further fueled by the rich array of fashion preferences, ranging from traditional cultural attire to modern and trendy modest fashion. The intersection of affluence and digitalization drives the growth of online retail and e-commerce, providing global accessibility to a broad spectrum of Muslim fashion styles. The increasing cultural awareness and pride among affluent Muslim consumers propel the demand for fashion that resonates with their cultural and religious identity, positioning them as trendsetters within the evolving landscape of the Muslim fashion industry. Overall, the expanding size and affluence of the Muslim population not only drive market growth but also contribute to the vibrancy, diversity, and global influence of Muslim fashion.

The rise of social media and e-commerce

The ascent of social media and e-commerce has been transformative for the Muslim fashion market, ushering in a new era characterized by global reach, community engagement, and heightened accessibility. Platforms like Instagram and YouTube have given rise to influential figures within the Muslim fashion sphere, shaping trends, providing authentic representation, and fostering inclusivity. The creation of virtual communities on social media has not only facilitated engagement but also instilled a sense of unity among followers who share a common interest in Muslim fashion. Real-time trend spotting, direct consumer marketing, and instant feedback mechanisms enabled by social media contribute to the agility and adaptability of designers and brands. Simultaneously, e-commerce platforms offer convenience and accessibility, allowing consumers to explore and purchase Muslim fashion from anywhere in the world. The online shopping experience is further enriched by features such as virtual try-ons, enhancing consumer confidence. This digital landscape has not only expanded entrepreneurial opportunities for designers but has also played a crucial role in diversifying and making Muslim fashion more inclusive, reflective of the dynamic preferences of a global and digitally-connected Muslim audience.


Lack of awareness of modest fashion

The absence of awareness surrounding modest fashion can significantly impede market growth across various dimensions. This lack of awareness diminishes consumer engagement, resulting in reduced demand as potential customers may remain uninformed about the diverse offerings within modest fashion. The industry's potential for innovation is stifled, as limited awareness prevents the exploration of emerging trends and creative designs. Geographically, certain regions may be constrained in accessing modest fashion, restricting the market's international reach. Additionally, the cultural acceptance of modest fashion faces challenges, with stereotypes and resistance to change stemming from a lack of exposure and understanding. Marketing efforts become less effective, and collaborations between modest fashion brands and mainstream designers may be hindered. To overcome these challenges, targeted educational initiatives and strategic marketing endeavors are essential to not only inform consumers but also foster an appreciation for the cultural and stylistic significance of modest fashion, unlocking its full growth potential within the broader fashion industry.


Increasing collaboration between Muslim and non-Muslim fashion brands

The growing collaboration between Muslim and non-Muslim fashion brands has become a catalyst for significant market enhancement, fostering a landscape that is both culturally inclusive and economically advantageous. These collaborations showcase a commitment to diverse representation by blending traditional Islamic fashion elements with contemporary trends, resonating with a broader audience and breaking down cultural barriers. By providing access to new markets, fostering innovation, and creating a mutual economic benefit, these partnerships contribute to the expansion of both Muslim and non-Muslim fashion brands. Moreover, the collaborations facilitate cultural exchange, promote diversity and inclusivity, and set new fashion trends, signaling a pivotal shift towards a more interconnected and socially conscious global fashion community. In essence, these collaborations are instrumental in shaping an industry that embraces cultural diversity, creativity, and mutual respect, ultimately enhancing market growth and fostering a positive impact on the fashion landscape.

Market Segmentation

By Product Type

By Product Type, the global Muslim Fashion Market is divided into Abayas & Hijabs, Prayer Outfits, Burkhas & Niqabs, Modest Tops & Bottoms, Sportswear.

The Abayas & Hijabs segment held the largest market share of 62.34% in 2023. The Modest Tops & Bottoms market is projected to grow at a CAGR of 15.3% from 2024 to 2032.

Abayas & Hijabs have asserted their leadership as timeless and culturally significant elements of traditional Islamic attire. Rooted in deep cultural and religious symbolism, Abayas and Hijabs have achieved universal recognition, transcending regional boundaries to become iconic symbols of modesty and cultural identity. Their versatility, accommodating various occasions and styles, has further solidified their prominence, and their integration into mainstream fashion reflects a global acceptance.

Simultaneously, the fastest-growing segment in the Muslim fashion market is witnessed in Modest Tops & Bottoms. This surge in popularity is fueled by a demand for diverse and stylish clothing that adheres to the principles of modest fashion. Embracing a variety of designs, patterns, and styles, Modest Tops & Bottoms cater to an evolving demographic, particularly the younger generation seeking a harmonious balance between modesty and modernity. Social media platforms amplify their influence, with fashion-conscious individuals embracing these items for their adaptability, allowing for creative and fashionable expression while upholding a modest aesthetic. As the fashion landscape continues to evolve, Abayas & Hijabs and Modest Tops & Bottoms collectively shape the vibrant and diverse panorama of Muslim fashion, reflecting a fusion of tradition and contemporary style.

By Target Audience

By Target Audience, the global Muslim Fashion Market is divided into Young Muslim Women, Middle-Aged Muslim Women, Muslim Men.

The Young Muslim Women segment held the largest market share of 53.24% in 2023. The Middle-aged Muslim Women market is projected to grow at a CAGR of 10.2% from 2024 to 2032.

In the dynamic landscape of the Muslim fashion market, young Muslim women are at the forefront, leading the way with their dynamic and diverse fashion preferences. This leadership role is driven by changing societal dynamics, as the younger generation actively engages in experimenting with new styles, facilitated by the globalized influence of the internet, social media, and international travel. The desire for self-expression, coupled with the influence of fashion icons and the accessibility of various styles, has made young Muslim women key trendsetters in the industry. Their demand for contemporary modest fashion that aligns with cultural values and global trends shapes the evolving narrative of Muslim fashion.

Simultaneously, middle-aged Muslim women represent the fastest-growing segment in the Muslim fashion market. This growth can be attributed to factors such as increasing financial independence with age, a refined sense of style, and a desire for fashion that seamlessly blends sophistication with cultural identity. As individuals in this demographic embrace modesty with maturity, they seek fashion that caters to their diverse lifestyle needs, combining cultural values with a modern aesthetic. The middle-aged demographic's contribution to the fastest-growing segment underscores the nuanced and evolving nature of Muslim fashion, where various age groups play distinct and influential roles in shaping the industry.

By Region

By region, the global Muslim Fashion Market is divided into North America, Europe, APAC and Others. Others is further divided into Middle East, Africa and South America.

The Middle East and North Africa (MENA) region currently stand as the forefront market for Muslim fashion, reflecting a noteworthy compound annual growth rate (CAGR) of 16.7%. This expansion is propelled by factors such as the escalating disposable income among Muslim consumers, the advancing urbanization within the region, and a heightened awareness of modest fashion. With a robust economy and a high disposable income, particularly in Gulf countries, consumers in the MENA region show a strong inclination towards investing in high-quality and fashionable modest wear. Furthermore, the region's role as a global fashion hub, exemplified by cities like Dubai, contributes to the heightened awareness and recognition of modest fashion, propelling it onto the international stage.

Southeast Asia emerges as the swiftest-growing market for Muslim fashion, experiencing a robust CAGR of 19.9%. This momentum is steered by the burgeoning Muslim population in the area, an increased adoption of Western fashion trends, and the burgeoning influence of e-commerce. The economic growth witnessed in these nations has increased disposable income, enabling consumers to invest in diverse and stylish modest clothing. Additionally, the rising prevalence of e-commerce platforms in Southeast Asia facilitates easy access to a wide array of modest fashion choices, contributing to the region's rapid growth in the global Muslim fashion market. Together, the Middle East and North Africa and Southeast Asia play pivotal roles, each influenced by unique factors, in shaping the landscape of the flourishing Muslim fashion industry.

Competitive Landscape

The global Muslim Fashion Market is consolidated with the presence of few major players contributing to the market revenue. This dominance of these major players is driven by their technological expertise, extensive resources, and established brand recognition. These companies typically offered comprehensive and diversified solutions to end use industries.

  • Dolce & Gabbana

Dolce & Gabbana, the iconic Italian fashion powerhouse, embodies opulent luxury, daring designs, and a hint of the provocative. From their origins in Sicily to their global prominence, their journey unfolds with a whirlwind of mesmerizing creations, attention-grabbing controversies, and an undeniable impact on the fashion scene. The narrative commences in 1985, as Domenico Dolce and Stefano Gabbana, two budding designers hailing from Sicily, crossed paths and chose to collaborate. Fueled by a mutual passion for their island's heritage, vibrant hues, and time-honored traditions, their creative vision took flight. The early collections, featuring intricate embroidery, striking prints, and alluring silhouettes, captured the fashion world's attention.

  • DKNY

DKNY (Donna Karan New York), the younger and more contemporary sibling of Donna Karan, epitomizes an effortlessly cool and urban fashion style. Introduced in 1988, DKNY swiftly won the affection (and wardrobe space) of young, on-the-move New Yorkers with its collection of easy-to-wear separates, vibrant prints, and accessible luxury. Departing from the formalities of traditional fashion, DKNY provided clothing that women could truly live in. Imagine comfortable yet chic jeans, laid-back yet refined blazers, and dresses seamlessly transitioning from day to night. The brand recognized the modern woman's lifestyle, addressing her need for both style and practicality.

  • Halima Aden

Halima Aden, a Somali-American model and activist, has made an indelible mark on the fashion industry. Beyond her striking beauty and captivating presence, she is celebrated for embodying a powerful voice for inclusivity and serving as a champion for modest fashion.

  • Haute Hijab
  • The Islamic Fashion Institute
  • Rabia Z
  • Viv Melayu
  • Dian Pelangi
  • Ekatuno
  • Medina Zein
  • Aab
  • Barabik
  • Leena Al Ghouti
  • NurZahra
  • The Modist
  • Haute Hijab Beauty
  • Verona Collection
  • SukkhaCitta
  • Alia Bastamam
  • Nousha London

Recent Developments

  • October 2023: The Giving Movement, an Emirati brand, introduced its "Conscious Abaya" collection, thoughtfully crafted from recycled polyester and organic cotton to reduce its ecological footprint.
  • September 2023: Indonesian label Buttonscarves collaborated with Ecoalf, a Spanish sustainable fashion brand, to produce a capsule collection using recycled materials such as fishing nets and post-consumer plastic bottles.
  • August 2023: Ekatuno, a Turkish brand renowned for its ethical production practices, joined forces with The Giving Movement to plant trees for every abaya sold, contributing to reforestation efforts.
  • October 2023: Haute Hijab, a US sportswear brand, launched the "Beyond the Binary" campaign, spotlighting hijabi athletes of diverse body types and ethnicities to challenge conventional beauty standards.
  • September 2023: Malaysian label Duck Scarves released its "Curvy Collection," featuring hijabs and clothing tailored for plus-size Muslimahs, championing inclusivity and fostering body confidence.
  • August 2023: Aab, a Saudi Arabian brand, showcased its latest abaya campaign, celebrating the beauty of a global Muslim community with diverse models of different ethnicities and skin tones.
  • October 2023: Dolce & Gabbana revealed its latest abaya collection inspired by Morocco's vibrant colors and intricate tilework, emphasizing cultural exchange and artistic fusion.
  • September 2023: Halima Aden, the Somali-American model and designer, collaborated with American Eagle to create a capsule collection of hijabs and sportswear, bridging the gap between mainstream fashion and Islamic values.
  • August 2023: Indonesian designer Dian Pelangi partnered with a Japanese textile company to craft a collection featuring batik prints reimagined with a modern twist, showcasing the beauty of blending traditional crafts with contemporary styles.

Muslim Fashion Market Scope

Report Components Details
Base Year 2023
Forecast Period 2024 – 2032
Quantitative Units Revenue in US $
Drivers The increasing size and affluence of the Muslim population, The rise of social media and e-commerce, Growing demand for modest clothing in non-Muslim markets, Increasing focus on sustainability
Challenges Lack of awareness of modest fashion, Limited availability of modest fashion in brick-and-mortar store, Stigma associated with modest fashion
Trends Increasing collaboration between Muslim and non-Muslim fashion brands, The use of technology to enhance the Muslim fashion experience
Segments Covered By Product Type (Abayas & Hijabs, Prayer Outfits, Burkhas & Niqabs, Modest Tops & Bottoms, Sportswear), By Target Audience (Young Muslim Women, Middle-Aged Muslim Women, Muslim Men)
Countries Covered U.S. and Canada in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the APAC, Others include Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA), Brazil, Argentina, Mexico, and Rest of South America as part of South America
Market Players Covered Dolce & Gabbana, DKNY, Halima Aden, Haute Hijab, The Islamic Fashion Institute, Rabia Z, VIV MELAYU, Dian Pelangi, EKATUNO, Medina Zein, Aab, Barabik, Leena Al Ghouti, NurZahra, The Modist, Haute Hijab Beauty, Verona Collection, SUKKHACITTA, Alia Bastamam, Nousha London

Table of Contents


1.1 Overview of the Market

1.2 Scope of Report

1.3 Assumptions





3.1 Data Mining

3.2 Validation

3.3 Primary Interviews

3.4 List of Data Sources



4.1 Overview

4.2 Market Dynamics

4.2.1 Drivers

4.2.2 Restraints

4.2.3 Opportunities

4.3 Porters Five Force Model

4.3.1. Bargaining Power of Suppliers

4.3.2. Threat of New Entrants

4.3.3. Threat of Substitutes

4.3.4. Competitive Rivalry

4.3.5. Bargaining Power among Buyers

4.4 Value Chain Analysis


5.1 Overview

5.2 Abayas & Hijabs

5.3 Prayer Outfits

5.4 Burkhas & Niqabs

5.5 Modest Tops & Bottoms

5.6 Sportswear


6.1 Overview

6.2 Young Muslim Women

6.3 Middle-Aged Muslim Women

6.4 Muslim Men


7.1 North America

7.1.1 U.S.

7.1.2 Canada

7.2 Europe

7.2.1 Germany

7.2.3 U.K.

7.2.4 France

7.2.5 Rest of Europe

7.3 Asia Pacific

7.3.1 China

7.3.2 Japan

7.3.3 India

7.3.4 South Korea

7.3.5 Singapore

7.3.6 Malaysia

7.3.7 Australia

7.3.8 Thailand

7.3.9 Indonesia

7.3.10 Philippines

7.3.11 Rest of Asia Pacific

7.4 Others

7.4.1 Saudi Arabia

7.4.2 U.A.E.

7.4.3 South Africa

7.4.4 Egypt

7.4.5 Israel

7.4.6 Rest of Middle East and Africa (MEA)

7.4.7 Brazil

7.4.8 Argentina

7.4.9 Mexico

7.4.10 Rest of South America


8.1 Dolce & Gabbana

8.1.1. Company Overview

8.1.2. Key Executives

8.1.3. Operating Business Segments

8.1.4. Product Portfolio

8.1.5. Financial Performance (As per availability)

8.1.6 Key News


8.2 DKNY

8.2.1. Company Overview

8.2.2. Key Executives

8.2.3. Operating Business Segments

8.2.4. Product Portfolio

8.2.5. Financial Performance (As per availability)

8.2.6. Key News


8.3 Halima Aden

8.3.1. Company Overview

8.3.2. Key Executives

8.3.3. Operating Business Segments

8.3.4. Product Portfolio

8.3.5. Financial Performance (As per availability)

8.3.6. Key News


8.4 Haute Hijab

8.4.1. Company Overview

8.4.2. Key Executives

8.4.3. Operating Business Segments

8.4.4. Product Portfolio

8.4.5. Financial Performance (As per availability)

8.4.6. Key News


8.5 The Islamic Fashion Institute

8.5.1. Company Overview

8.5.2. Key Executives

8.5.3. Operating Business Segments

8.5.4. Product Portfolio

8.5.5. Financial Performance (As per availability)

8.5.6. Key News


8.6 Rabia Z

8.6.1. Company Overview

8.6.2. Key Executives

8.6.3. Operating Business Segments

8.6.4. Product Portfolio

8.6.5. Financial Performance (As per availability)

8.6.6. Key News


8.7 Viv Melayu

8.7.1. Company Overview

8.7.2. Key Executives

8.7.3. Operating Business Segments

8.7.4. Product Portfolio

8.7.5. Financial Performance (As per availability)

8.7.6. Key News


8.8 Dian Pelangi

8.8.1. Company Overview

8.8.2. Key Executives

8.8.3. Operating Business Segments

8.8.4. Product Portfolio

8.8.5. Financial Performance (As per availability)

8.8.6. Key News


8.9 Ekatuno

8.9.1. Company Overview

8.9.2. Key Executives

8.9.3. Operating Business Segments

8.9.4. Product Portfolio

8.9.5. Financial Performance (As per availability)

8.9.6. Key News


8.10  Medina Zein

8.10.1. Company Overview

8.10.2. Key Executives

8.10.3. Operating Business Segments

8.10.4. Product Portfolio

8.10.5. Financial Performance (As per availability)

8.10.6. Key News


8.11 Aab

8.11.1. Company Overview

8.11.2. Key Executives

8.11.3. Operating Business Segments

8.11.4. Product Portfolio

8.11.5. Financial Performance (As per availability)

8.11.6. Key News


8.12 Barabik

8.12.1. Company Overview

8.12.2. Key Executives

8.12.3. Operating Business Segments

8.12.4. Product Portfolio

8.12.5. Financial Performance (As per availability)

8.12.6. Key News


8.13 Leena Al Ghouti

8.13.1. Company Overview

8.13.2. Key Executives

8.13.3. Operating Business Segments

8.13.4. Product Portfolio

8.13.5. Financial Performance (As per availability)

8.13.6. Key News


8.14  NurZahra

8.14.1. Company Overview

8.14.2. Key Executives

8.14.3. Operating Business Segments

8.14.4. Product Portfolio

8.14.5. Financial Performance (As per availability)

8.14.6. Key News


8.15 The Modist

8.15.1. Company Overview

8.15.2. Key Executives

8.15.3. Operating Business Segments

8.15.4. Product Portfolio

8.15.5. Financial Performance (As per availability)

8.15.6. Key News


8.16 Haute Hijab Beauty

8.16.1. Company Overview

8.16.2. Key Executives

8.16.3. Operating Business Segments

8.16.4. Product Portfolio

8.16.5. Financial Performance (As per availability)

8.16.6. Key News


8.17 Verona Collection

8.17.1. Company Overview

8.17.2. Key Executives

8.17.3. Operating Business Segments

8.17.4. Product Portfolio

8.17.5. Financial Performance (As per availability)

8.17.6. Key News


8.18 SukkhaCitta

8.18.1. Company Overview

8.18.2. Key Executives

8.18.3. Operating Business Segments

8.18.4. Product Portfolio

8.18.5. Financial Performance (As per availability)

8.18.6. Key News


8.19  Alia Bastamam

8.19.1. Company Overview

8.19.2. Key Executives

8.19.3. Operating Business Segments

8.19.4. Product Portfolio

8.19.5. Financial Performance (As per availability)

8.19.6. Key News


8.20 Nousha London

8.20.1. Company Overview

8.20.2. Key Executives

8.20.3. Operating Business Segments

8.20.4. Product Portfolio

8.20.5. Financial Performance (As per availability)

8.20.6. Key News

Global Muslim Fashion Market Segmentation

Muslim Fashion by Product Type: Market Size & Forecast 2023-2032

  • Abayas & Hijabs
  • Prayer Outfits
  • Burkhas & Niqabs
  • Modest Tops & Bottoms
  • Sportswear

Muslim Fashion by Targeted Audience: Market Size & Forecast 2023-2032

  • Young Muslim Women
  • Middle-Aged Muslim Women
  • Muslim Men

Muslim Fashion by Geography: Market Size & Forecast 2023-2032

  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Major Players:

  • Dolce & Gabbana
  • DKNY
  • Halima Aden
  • Haute Hijab
  • The Islamic Fashion Institute
  • Rabia Z
  • Viv Melayu
  • Dian Pelangi
  • Ekatuno
  • Medina Zein
  • Aab
  • Barabik
  • Leena Al Ghouti
  • NurZahra
  • The Modist
  • Haute Hijab Beauty
  • Verona Collection
  • SukkhaCitta
  • Alia Bastamam
  • Nousha London

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